http://www.notabene.co.nz/blog/ The latest Blog feeds from www.notabene.co.nz en-us Sat, 12 Sep 2026 15:05:31 +1200 Rocketspark http://www.notabene.co.nz/blog/post/169391/does-your-business-look-like-its-still-in-business/ There is always a good reason to put your marketing off.At the time of writing this, people say they’ll wait until after the election. At other times of the year, it’s after the school holidays. When spring arrives. Once Christmas is out of the way. At the start of the new financial year. When things are quieter. When things are busier.Or simply when things calm down a bit.The trouble is, there’s always something.And while you’re waiting for the perfect time to start showing up again, th... Mon, 31 Aug 2026 10:56:38 +1200 http://www.notabene.co.nz/blog/#post169391 http://www.notabene.co.nz/blog/post/169287/blog-has-your-business-outgrown-diy-marketing/ There’s a stage in business where doing your own marketing makes complete sense.You’re building the business, watching every dollar, figuring out what works and doing 147 different jobs because, well, somebody has to. It all falls to you.So you write the posts. Send the emails. Update LinkedIn. Take the photos. Attempt the occasional Reel. Remember you have a blog. Forget you have a blog. Remember again three months later.It works. Until it doesn’t.Because at some point, the business ... Wed, 26 Aug 2026 14:07:19 +1200 http://www.notabene.co.nz/blog/#post169287 http://www.notabene.co.nz/blog/post/167963/the-best-time-to-step-up-your-marketing-was-six-months-ago/ At the moment, it's the election. Earlier this year, it was the end of the financial year. Before that, it was Christmas, school holidays, or waiting for business to settle down before making any big decisions. Soon it will be “after Christmas/school holidays” again.None of those reasons is unreasonable. When the economy feels uncertain, it's natural to become more cautious about where you spend your money. Every business owner wants to make good decisions, and sometimes delaying feels like ... Mon, 27 Jul 2026 12:29:09 +1200 http://www.notabene.co.nz/blog/#post167963 http://www.notabene.co.nz/blog/post/166606/why-some-businesses-seem-to-be-everywhere-online-and-why-its-usually-not-an-accident/ When I meet people for the first time in real life that I’ve known for a while online, I often hear:"I see you everywhere."Sometimes it's LinkedIn. Sometimes it's Instagram. Sometimes it's a blog, an email, or Pinterest.Every time I hear it, I have a little laugh because I know what people imagine is happening behind the scenes.They picture someone sitting at a desk all day, every day, constantly creating content and posting on every platform around. How else would you put out that much conten... Mon, 22 Jun 2026 22:27:03 +1200 http://www.notabene.co.nz/blog/#post166606 http://www.notabene.co.nz/blog/post/166317/what-do-people-find-when-they-search-for-your-business/ Most business owners spend a lot of time thinking about how to get people to find them online. “I need to show up first on Google’.Less time is spent thinking about what happens after that, because finding your business is only the first step.What people see next often plays a much bigger role in whether they decide to contact you or move on to the next potential business. Think about the last time you were considering working with a business….Chances are you didn't just visit on... Fri, 12 Jun 2026 21:21:24 +1200 http://www.notabene.co.nz/blog/#post166317 http://www.notabene.co.nz/blog/post/165523/why-social-media-isnt-meant-to-do-everything/ If you’ve been putting effort into your social media and wondering why it still feels like hard work, you’re not alone.... Wed, 27 May 2026 20:39:35 +1200 http://www.notabene.co.nz/blog/#post165523 http://www.notabene.co.nz/blog/post/164665/social-media-isnt-just-about-sales--so-stop-treating-it-that-way/ A lot of business owners quietly judge every social media post by one thing:“Did this actually bring in sales?”And when the answer is no, social media suddenly starts feeling like a waste of time...or a waste of money 🫣But most people don’t enquire the first time they come across your business.... Mon, 18 May 2026 10:56:06 +1200 http://www.notabene.co.nz/blog/#post164665 http://www.notabene.co.nz/blog/post/164261/pinterest-is-not-social-media-and-thats-why-we-love-it/ If you’ve ever tried Pinterest and thought “this doesn’t really work for my business”, there’s a good chance you were treating it like social media.That’s usually why it didn’t work.Because Pinterest isn’t like Instagram, Facebook, or LinkedIn. It might look similar on the surface, but it works in a completely different way. It’s built different.And once that clicks, it becomes a lot easier to use properly.... Wed, 06 May 2026 20:11:20 +1200 http://www.notabene.co.nz/blog/#post164261 http://www.notabene.co.nz/blog/post/163761/is-pinterest-right-for-your-business-10-signs-your-nz-business-should-be-on-there/ If you’ve ever wondered whether Pinterest is worth your time, you’re not alone.Most New Zealand businesses are focused on Instagram, Facebook, and the usual social platforms. Pinterest often gets overlooked, or written off as somewhere for recipes and home inspiration.But Pinterest isn’t social media in the way most people think about it.It’s a search platform.And that changes how, and whether, it works for your business.Pinterest now has over 570 million users globally, and it continues... Mon, 27 Apr 2026 21:00:33 +1200 http://www.notabene.co.nz/blog/#post163761 http://www.notabene.co.nz/blog/post/163478/youre-showing-up-but-are-you-actually-visible/ Most business owners we work with come to us because they feel invisible. They’re not sure how to be seen by the right people, or where to even start.Most of the time, it's not that they're doing nothing. In most cases, they’re already posting, sharing updates, and trying to stay consistent alongside everything else they’re managing.From the outside, it looks like they’re doing what they’re meant to be doing.But look more closely and there’s usually a gap in their strategy.Things are... Wed, 15 Apr 2026 20:53:25 +1200 http://www.notabene.co.nz/blog/#post163478