http://www.notabene.co.nz/blog/ The latest Blog feeds from www.notabene.co.nz en-us Tue, 27 Oct 2026 22:55:59 +1300 Rocketspark http://www.notabene.co.nz/blog/post/171373/what-is-social-media-supposed-to-do-for-your-business/ You’re posting consistently. Your business is showing up on social media. Some posts do well, others disappear without much of a trace.But how do you know if any of it is actually working?It’s a question I think a lot of businesses struggle to answer, because we’ve become very used to judging social media by the numbers sitting right in front of us: the vanity metricsHow many followers do we have? How many people saw that Reel? Why did that post only get three likes when the one before it ... Thu, 08 Oct 2026 17:17:15 +1300 http://www.notabene.co.nz/blog/#post171373 http://www.notabene.co.nz/blog/post/171099/pinterest-for-product-based-businesses/ I've talked a lot about how service businesses can use Pinterest, but there's another type of business that has an amazing opportunity on the platform: businesses that sell products.In fact, if you have an online shop and good product photography, you already have two of the things that can make getting started on Pinterest considerably easier.Pinterest describes itself as a place where people discover, plan and shop, and says the number one reason people use the platform is to find new products... Thu, 01 Oct 2026 21:36:51 +1300 http://www.notabene.co.nz/blog/#post171099 http://www.notabene.co.nz/blog/post/170128/how-to-get-more-from-the-content-you-already-create/ If you’re creating content for your business, you’ll know how quickly it can become a bit of a treadmill.You write a blog. Send an email. Create a few social media posts. Think about what you’re going to post next week. Then realise you haven’t put anything on LinkedIn for a while. And somewhere in amongst all of that, someone tells you that you should probably be making more video. (plot twist: you should! So should I)It’s a lot.But every time you create something useful, it doesn’t... Wed, 16 Sep 2026 12:13:31 +1200 http://www.notabene.co.nz/blog/#post170128 http://www.notabene.co.nz/blog/post/169391/does-your-business-look-like-its-still-in-business/ There is always a good reason to put your marketing off.At the time of writing this, people say they’ll wait until after the election. At other times of the year, it’s after the school holidays. When spring arrives. Once Christmas is out of the way. At the start of the new financial year. When things are quieter. When things are busier.Or simply when things calm down a bit.The trouble is, there’s always something.And while you’re waiting for the perfect time to start showing up again, th... Mon, 31 Aug 2026 10:56:38 +1200 http://www.notabene.co.nz/blog/#post169391 http://www.notabene.co.nz/blog/post/169287/blog-has-your-business-outgrown-diy-marketing/ There’s a stage in business where doing your own marketing makes complete sense.You’re building the business, watching every dollar, figuring out what works and doing 147 different jobs because, well, somebody has to. It all falls to you.So you write the posts. Send the emails. Update LinkedIn. Take the photos. Attempt the occasional Reel. Remember you have a blog. Forget you have a blog. Remember again three months later.It works. Until it doesn’t.Because at some point, the business ... Wed, 26 Aug 2026 14:07:19 +1200 http://www.notabene.co.nz/blog/#post169287 http://www.notabene.co.nz/blog/post/167963/the-best-time-to-step-up-your-marketing-was-six-months-ago/ At the moment, it's the election. Earlier this year, it was the end of the financial year. Before that, it was Christmas, school holidays, or waiting for business to settle down before making any big decisions. Soon it will be “after Christmas/school holidays” again.None of those reasons is unreasonable. When the economy feels uncertain, it's natural to become more cautious about where you spend your money. Every business owner wants to make good decisions, and sometimes delaying feels like ... Mon, 27 Jul 2026 12:29:09 +1200 http://www.notabene.co.nz/blog/#post167963 http://www.notabene.co.nz/blog/post/166606/why-some-businesses-seem-to-be-everywhere-online-and-why-its-usually-not-an-accident/ When I meet people for the first time in real life that I’ve known for a while online, I often hear:"I see you everywhere."Sometimes it's LinkedIn. Sometimes it's Instagram. Sometimes it's a blog, an email, or Pinterest.Every time I hear it, I have a little laugh because I know what people imagine is happening behind the scenes.They picture someone sitting at a desk all day, every day, constantly creating content and posting on every platform around. How else would you put out that much conten... Mon, 22 Jun 2026 22:27:03 +1200 http://www.notabene.co.nz/blog/#post166606 http://www.notabene.co.nz/blog/post/166317/what-do-people-find-when-they-search-for-your-business/ Most business owners spend a lot of time thinking about how to get people to find them online. “I need to show up first on Google’.Less time is spent thinking about what happens after that, because finding your business is only the first step.What people see next often plays a much bigger role in whether they decide to contact you or move on to the next potential business. Think about the last time you were considering working with a business….Chances are you didn't just visit on... Fri, 12 Jun 2026 21:21:24 +1200 http://www.notabene.co.nz/blog/#post166317 http://www.notabene.co.nz/blog/post/165523/why-social-media-isnt-meant-to-do-everything/ If you’ve been putting effort into your social media and wondering why it still feels like hard work, you’re not alone.... Wed, 27 May 2026 20:39:35 +1200 http://www.notabene.co.nz/blog/#post165523 http://www.notabene.co.nz/blog/post/164665/social-media-isnt-just-about-sales--so-stop-treating-it-that-way/ A lot of business owners quietly judge every social media post by one thing:“Did this actually bring in sales?”And when the answer is no, social media suddenly starts feeling like a waste of time...or a waste of money 🫣But most people don’t enquire the first time they come across your business.... Mon, 18 May 2026 10:56:06 +1200 http://www.notabene.co.nz/blog/#post164665