Pinterest is an amazing platform and it can help businesses of all sizes to reach new customers, increase their online presence, and drive traffic to their website. By incorporating search engine optimisation (SEO) strategies into your Pinterest strategy, you can improve the visibility of your content and increase the likelihood of it being discovered by the right people. 

Below is 10 ways Pinterest can help your business, with a focus on SEO to get the best results:

Direct traffic to your website: By sharing links to your website on Pinterest, you can drive traffic to your site and increase your visibility online. Make sure to include relevant keywords in your pin descriptions and board titles to optimize for search and every pin should be linking to somewhere relevant.

Increase brand awareness: Pinterest is a great way to increase brand awareness by sharing high-quality images of your products, services, and brand. Use descriptive, relevant keywords in your pin titles and descriptions to make it easy for users to find you and your content.

Show off your products: Pinterest is very much a visual platform, so it's the perfect place to showcase your products with eye-catching, high-quality images. Use keyword-rich descriptions in your pin titles and descriptions to make your products more discoverable. Just like on your website - the right words need to be in there for it to be easier to find you.

Engage with your audience: Pinterest is a social platform, so make sure to engage with your audience by always replying to comments and messages, and by creating boards and pins that appeal to your target audience.

Promote your content: Pinterest is a great platform to promote your blog posts, articles, and other content by creating pins that link back to your site. Use descriptive, keyword-rich titles and descriptions to optimise them for searchers.

Collab with influencers and brand reps: Reach out to influencers whose followers are within your target audience, to collaborate on Pinterest boards and campaigns. This can help increase your visibility and drive traffic to your site. Do your research, and make sure you are working with someone who will put in the work you need them to. If you are in New Zealand, you can contact our own group, NZ Brand Reps for help finding the right one for you.

Conduct keyword research: Use Pinterest's search function to do some keyword research and identify popular search terms related to your business. Incorporate these keywords into your pin titles and descriptions to make them easier for searchers to find.

Create SEO-friendly board titles: Use keyword-rich board titles that accurately describe the content of your boards. This again will help your content appear in search results and make it easier for users to find your content.

Optimise your profile: Make sure your profile is complete, up to date and optimised for searchers by including relevant keywords in your bio, profile picture, and board descriptions.

Monitor your analytics: Use Pinterest's analytics to monitor the performance of your content and identify opportunities for improvement. Use this data to optimise your pins, boards, and overall Pinterest strategy for maximum impact.

Or course, if this all feels too hard, you can always talk to us about overhauling your Pinterest account with one of our Pinterest Account Audits. We spend HOURS going over your whole account, making recommendations, and if you like, we can even implement all of the changes and updates for you! Get in touch if you would like to learn more. 

By incorporating these SEO strategies into your Pinterest marketing efforts, you can improve the visibility of your content and increase the chances of it being seen by potential customers. When you take advantage of the full capabilities of Pinterest, you really can skyrocket the traffic to your website, so if you aren't using it already, why not?