Skip to main content

Who is Nota Bene?

nota bene / nəʊtə ˈbɛneɪ /
verb – a Latin phrase meaning: “to note well, observe carefully, to take special care of.”

That's exactly what I do.

I help established service businesses take special care of their online presence, with a particular focus on Pinterest. Because getting found online is only half the story. What people find when they get there matters just as much.

Helping your business be found online starts with a strategy

Pinterest is my speciality, but a strong online presence is about more than one platform. It's about making it easy for the right people to discover your business, understand what you do and feel confident getting in touch.

Whether that's through Pinterest, social media, email marketing or the content on your website, every piece plays a part.

That's where I come in.

Hi! I'm Nikki, owner of Nota Bene

I'm the person behind Nota Bene.

Over the years I've worked with businesses across all sorts of industries, helping them with everything from social media and email marketing to blogs, lead magnets and podcasts. One thing has become really clear...

Your online presence isn't made up of one platform.

It's all connected.

Pinterest is my specialty because it's one of the most overlooked ways for businesses to get found online. When it's used strategically, it can keep driving people to your website long after a social media post has disappeared from the feed.

But Pinterest is only part of the picture.

Your social media, website, emails and content all work together to help people discover your business, get to know you and decide whether you're the right fit.

That's why I don't look at Pinterest in isolation. I look at how it fits into your business as a whole, so everything is working together instead of feeling like a collection of disconnected marketing jobs.

How do we take care of your online presence?

Building an online presence isn't about jumping on every platform or posting for the sake of it.

It's about making it easy for the right people to find your business, understand what you do and feel confident taking the next step.

That's why I look at your online presence as a whole.

Pinterest might be where we start, but it rarely ends there. Your website, social media, email marketing and content all play a part in helping your business get found online.

Whether you're looking for a strategy, ongoing support or help with a specific project, there are a few different ways we can work together.

Learn more on our services page. 

What Nota Bene offers

New to Pinterest? Start here

If you've been wondering whether Pinterest is right for your business but aren't quite ready to dive in, my Pinterest for Business: A Quick Start Guide is the perfect place to start.

Inside, I'll explain what Pinterest is (and what it isn't), how businesses are using it to get found online, and whether it's likely to be a good fit for your business.

No fancy words.

No complicated strategies.

Just a practical introduction to Pinterest in plain English.

Social Proof

Here are some words from Nota Bene clients!

Blog

Why Some Businesses Seem To Be Everywhere Online (And Why It's Usually Not An Accident)

When I meet people for the first time in real life that I’ve known for a while online, I often hear: "I see you everywhere." Sometimes it's LinkedIn. Sometimes it's Instagram. Sometimes it's a blogRead more

What Do People Find When They Search For Your Business?

Most business owners spend a lot of time thinking about how to get people to find them online.  “I need to show up first on Google’. Less time is spent thinking about what happens after that,Read more

Why Social Media Isn’t Meant to Do Everything

If you’ve been putting effort into your social media and wondering why it still feels like hard work, you’re not alone.Read more

Social Media Isn’t Just About Sales (So Stop Treating It That Way)

A lot of business owners quietly judge every social media post by one thing: “Did this actually bring in sales?” And when the answer is no, social media suddenly starts feeling like a waste ofRead more

Pinterest Is Not Social Media (And That’s Why We Love It)

If you’ve ever tried Pinterest and thought “this doesn’t really work for my business”, there’s a good chance you were treating it like social media. That’s usually why it didn’t work.Read more

Is Pinterest Right for Your Business? 10 Signs Your NZ Business Should Be On There

If you’ve ever wondered whether Pinterest is worth your time, you’re not alone. Most New Zealand businesses are focused on Instagram, Facebook, and the usual social platforms. Pinterest oftenRead more

You’re Showing Up… But Are You Actually Visible?

Most business owners we work with come to us because they feel invisible. They’re not sure how to be seen by the right people, or where to even start. Most of the time, it's not that they're doingRead more

Why We Changed How We Structure Our Services

For a long time, the way we structured our services at Nota Bene was simple. Businesses came to us because they wanted help showing up online consistently and professionally, and we supported themRead more

How To Use One Blog Post To Drive A Month Of Content

One strong idea should carry your visibility for weeks. Most established businesses don’t need more content, they need better structure. We see this all the time. Someone writes a genuinely goodRead more

Ready to Be Seen This Year? Here’s What You’ll Actually Need

When a new year begins, visibility often becomes a focus. There’s a push to post more, show up more consistently, and be more active across platforms. But increased activity without clarity rarelyRead more

Why Having Content Pillars Makes Content Creation Easier

Creating content consistently can feel overwhelming. You know you need to post on social media, send emails, and update your website, but where do you start? This is where content pillars come in.Read more

When Your Own Marketing Slips: Why Falling Off the Wagon Happens (and How to Get Back On)

Marketing your business consistently is tough. Even when you know it matters, life happens. Clients pile up, deadlines loom, personal commitments demand attention, and suddenly your marketing hasRead more

Ready for a more structured approach?

 

This product has been added to your cart

CHECKOUT