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The Myth of Daily Posting: What Consistency in Social Media Really Looks Like

You’ve probably heard it before - “You need to post every day if you want to be successful on social media.” It sounds convincing, especially when algorithms seem to reward constant activity. But here’s the truth: daily posting isn’t a strategy, it’s a myth that leaves many business owners burnt out and discouraged.At Nota Bene, we believe in consistency that’s sustainable - not exhausting. Because showing up strategically once or twice a week will always beat posting daily with no...

Repurposing Without the Guilt: How to Work Smarter, Not Harder

If you’ve ever thought, “I can’t post that again - I’ve already shared it,” you’re not alone. Most business owners feel guilty about repurposing content, as if everything has to be brand new to have value.But repurposing isn’t lazy. It’s smart, strategic, and sustainable.At Nota Bene, we believe in marketing that works with your time, not against it. Repurposing is how you make your best ideas go further, without burning out trying to keep up....

Pinterest as a Search Engine: Why Your Content Deserves a Longer Shelf Life

When you think of Pinterest, do you picture recipes, home décor, or craft projects? While those categories are popular, they only scratch the surface of what the platform offers. For service-based businesses, Pinterest isn’t just another social media channel - it’s a powerful search engine that gives your content a much longer shelf life than Instagram, Facebook, or LinkedIn....

AI Marketing Strategy Sessions: Superior Content With Minimal Stress

If you’ve been curious about AI but hesitant to dive in, you’re not alone. Many business owners I talk to are interested in using AI to save time on their marketing, but the same worries always come up:“I don’t want to sound like a robot.”“I don’t know where to start.”“How do I make sure it still sounds like me?”That’s exactly why we’ve created our new AI Marketing Strategy Sessions.These sessions are designed for service-based businesses who want to create consistent, re...

Why Your Business Absolutely Needs to Be on Google My Business

(And yes, even if you mostly work online)Let’s talk about a platform that’s not as shiny as Instagram (or as misunderstood as Pinterest,) but still incredibly powerful for your visibility.Google My Business (now technically called your Google Business Profile) is one of the most underrated (and free!) tools to help people find you exactly when they need you.If you’ve been avoiding it because you “don’t have a physical location” or you’re not sure if it’s worth the effort, keep re...

Our Latest Lesson In AI

A hard-earned lesson to always check Chat GPT's content... So, here’s a lesson I recently learnt: A couple of weeks ago, I handed the reins to ChatGPT and asked it to write a Pinterest blog for me.Now to be fair, I had a solid idea for the topic, the outline, and I’ve worked with AI before. I’ve trained it in my brand voice, my content pillars, my tone. This wasn’t a cold prompt. But instead of writing the draft myself and asking AI to help polish it (like I normally would), I thoug...

How We’re Exploring AI and Automation in Digital Marketing at Nota Bene

AI and automation in digital marketing… It’s getting a lot of gossip right now, and it’s changing how we work, post, and connect. It's changing everything.But at Nota Bene, we’re not here to jump on the bandwagon just because it’s shiny and new. Even if we do REALLY like shiny things....We’re testing, tweaking, and making sure every AI tool we consider actually does what it promises: make your life easier and your content more effective.Here’s a behind-the-scenes look at how we’r...

Why Now is the Best Time for New Zealand Businesses to Get on Pinterest

Pinterest is more than just a pretty face – it's a massive search engine that's helping businesses in New Zealand get seen and get results. With over 482 million monthly active users globally (source) and around 30% of Kiwi internet users already on the platform (source: DataReportal Digital 2024), it's the perfect place to share your expertise, connect with an audience of mostly women aged 25–54, and turn your knowledge into action....

Need a New Pinterest/Social Strategy?

Let’s get clear, get focused, and get your content working harder.Most business owners aren’t short on ideas, they’re short on strategy.You’ve got offers. You’ve got expertise. You’re probably even showing up online already. But if you’re not seeing results, if your content feels scattered or like it’s not quite landing? That’s where a one-off strategy session can make all the difference.At Nota Bene, we offer two options for no-nonsense sessions to help you stop guessing ...

Repurpose Like a Pro: Don't Let Great Content Go to Waste

A revised and updated version of one of our first-ever blogs.Let’s get something straight: you do not need to be constantly reinventing the content wheel.If you’ve written a blog, recorded a podcast, or shared a tip that resonated with your audience, it deserves more than a single moment in the spotlight. Shared it once, then left it alone to die a sad, lonely death? Not on our watch!This is where content repurposing comes in - a smart, strategic way to make the most of what you’ve already...

How to Show Up Consistently Online

Simple batching strategies for business owners who want better content without the stress.If you’ve ever sat down to post something on Instagram and immediately gone blank, you’re not alone.Consistency is essential for building trust, visibility, and engagement with our online audience. But sitting down every day to think up content? That's often the hard part, and a one-way ticket to burnout. (not to mention leading you to really dislike the online space!)As a business owner, your time and ...

Pinterest for Coaches: Why it’s So Underrated

If you're a coach who's putting all their efforts into Instagram or LinkedIn to grow your business and your online presence, you might be missing out on a powerful, often overlooked platform, one that could be a goldmine for your business: Pinterest. While it’s easy to associate Pinterest with DIY crafts and recipe ideas, it’s actually a search engine in disguise, one that can organically drive traffic, grow your audience, and generate leads for your coaching business.We like to say, think o...

Is Pinterest Still Relevant for Business in 2025?

When most people think of Pinterest, they picture mood boards for weddings, recipes for dinner, or DIY home projects. But for businesses - especially in New Zealand - this visual search engine is a hidden gem, and in 2025, it’s more powerful than ever!New Zealand businesses, particularly online service providers like coaches, consultants, recruiters and educators, can leverage Pinterest to grow their audience and drive real results. If you’re wondering whether Pinterest is still relevant, le...

Survive til '25, or THRIVE in '25?

"Survive til '25"To a large extent, I agree. Right now, many businesses are struggling. It's harder than it's ever been for a lot of us, and it feels like all we can do is hang on for dear life, because "2025 HAS to be better, right?" I'm still holding on to that hope. But I heard another saying recently, and it makes me feel a lot more positive, something I have more control over. Thrive in '25What if instead of just surviving, we have a strategy to thrive? This year has brought ...

What's coming up for Pinterest? An overview of Pinterest Presents

Keeping up with Pinterest (and all digital marketing...) can feel like a never-ending task, right?The constant need for fresh ideas, creative visuals, and ensuring your brand is always in front of the right people—it’s a lot, and it can be pretty overwhelming. And let’s face it, with AI playing a bigger role, it’s changing even faster.But now, Pinterest is upping its game (some might say "finally!"), making things a lot easier to navigate). A couple of weeks ago, I was invited to attend&...

13 Industries that NEED to be on Pinterest

In the world of digital marketing, Pinterest often flies under the radar compared to the behemoths like Instagram and Facebook. But, Pinterest is an incredible visual search engine that can drive real results for businesses, especially in New Zealand. With its focus on discovery, inspiration, and long-lasting content (much longer than any Facebook post or even reel), it’s the perfect platform for many industries to showcase their products, services, and expertise. When people as us about it we...

Ongoing Pinterest Management

Your Pinterest account is up and running, it's optimised and has a few posts on it. Now what? Pinterest favours fresh, new content. Can you keep it up?What is "Pinterest Management?"It's all very well to set up your Pinterest account and have it looking fresh and tidy, but the very nature of Pinterest is that it likes tasty, fresh content. That will help your older content also be seen so like Reels on Instagram, the new content helps increase the views on your older content. So, you have a...

New Pinterest Accounts

If you're keen to jump on the Pinterest train, but you have no idea where to start, this is for you. This is also the way to go if you have a personal Pinterest account and you would like to keep it, we can create a whole new business account for you.Need Help With Your Pinterest Strategy and Account Creation?You know your business should be on Pinterest, and you've heard it could really help with gaining website traffic, but you've had a look, and the whole thing is an absolute minefield. Creat...

What is a Pinterest Audit?

A Pinterest account audit is for existing Pinterest business accounts.You've already got a Pinterest account, maybe it's already for business, or maybe it's that personal one you planned your wedding or holiday on and you'd like to turn it into a business Pinterest. How do you make it relevant to your business, and use it as a tool to drive more eyes to your website?When we complete a Pinterest audit, we run through an extensive list of checks, documenting everything we find and reporting b...

What is Pinterest, and why do more businesses need to be on it?

Unlike social media platforms that want you to stay on their platform, Pinterest WANTS to send searchers to your website!Where it can be really tough to direct shoppers away from your social media page, and where you are often tethered by adding links to your website to send people away from your social media page, Pinterest WANTS you to link to your website, and it wants to send people there. There is a bit of an art to it, however. It's not just a case of "pin it and they will come", not ...

Why Consistency Matters

Showing up online consistently can feel like a never-ending battle, right?What to talk about, when to post, writing the words, creating the images—it's hard! And to do it every week, without fail? Who has the time?Well, we do, as luck would have it 😉Imagine this: you sit down for a few hours at once, plan out your content, create the images and videos, get everything scheduled, and then relax, knowing it's all under control. Sounds ideal, doesn’t it? But let's be real, finding the time to...

8 Reasons Why Your Business Needs an Online Presence (Now More Than Ever)

These days, having a strong online presence isn't just a luxury - it's a must have.With the current economic climate creating more competition than ever, making sure that your business is visible and engaging online can make all the difference. You have to stand out. Here’s why being seen online is more important than ever and how it can keep you front of mind for potential clients....

Why No One Should Do Business Alone (even now)

Yes, even in these particularly hard times. Now more than ever. While it's tempting to believe we can handle everything on our own, the truth is that having a support network is crucial for success. That's where having a reliable team, whether it's staff or outsourced contractors, comes into it. Even in times of financial uncertainty, investing in help can be a game-changer for your business.I used to feel huge pride in saying “I’m a one-woman band, I do it all” like it was a status t...

Avoiding Burnout

Let's be honest. Burnout SUCKS. I was super sick in 7th Form (Year 13) and my body never really recovered fully. I get run down and sick easier than the average person, and I need to remember that. Burnout....I've been there a couple of times in the past, and both times I ended up not taking a break until my body forced me to stop and I ended up being sick for months afterward. Never again, I said. 🤣Through those times, I learned to listen to the signs my body gives me and I'd been ...

Why AI Shouldn't Write Your Entire Blog Post (written by AI)

I've been writing a few blogs lately for clients, which I always love doing. Today, though, we tried something a bit different. We got Chat GPT to write the blog, and then I went through and "de-robofied" it. Made it sound human, and also made it sound like more a New Zealander. It came out pretty good, but it definitely required the human touch. So, once that was done, I got it to write ME a blog. On why they shouldn't be used without some serious editing and personalising. The below ...