Many businesses are unaware of just how important email marketing is in business. If your social media pages disappeared tonight, when you wake up in the morning and want to communicate with your clients and audience, how will you do it?
Email marketing!
Do you have a client database or an existing email list? It doesn't matter if it's not huge, these people WANT to hear from you. They wouldn't have provided their email address if they didn't, and so you're doing both them and your business a disservice by not communicating with them.
Weekly if possible, fortnightly is pretty good, and monthly at an absolute minimum. But just stay in touch with them, let them know you're around and you care about them. Then when they are ready to buy, you will be top of mind.
The emails don't need to be long, involved novels, short and concise is better anyway with todays attention spans. We can help you create regular newsletters, as well as nurture sequences. More on our various email marketing services below.
NURTURE SEQUENCES
A nurture sequence is most often connected to a “freebie” or lead magnet that you promote on social media. It is a great way to introduce new audiences to your products or services, and for them to get to know you.
There will be a sequence of emails that come out, usually over a couple of weeks, containing the freebie, information about your company and what you do, as well as other tips or hacks relevant to your business.
Once the nurture sequence is complete, they are moved over to your regular email list. You know, because you have created an email list by this time.... right?
From $899 (one-off payment)
CONNECT
2 emails per month. This is our most popular email marketing plan. Connect is great to start connecting with your audience away from social media, to begin to build a community and to grow the trust in your brand.
While more than fortnightly emails are ideal, a bi-monthly newsletter is a great start to having regular contact with your audience and clients.
From $699 per month
INSPIRE
Inspire allows you to send weekly emails to really communicate with and grow your community.
If someone gives you their email address, they WANT to hear from you, so let us help you build a relationship with them with weekly emails.
From $1199 per month