Pinterest is more than just a pretty face – it's a massive search engine that's helping businesses in New Zealand get seen and get results. With over 482 million monthly active users globally (source) and around 30% of Kiwi internet users already on the platform (source: DataReportal Digital 2024), it's the perfect place to share your expertise, connect with an audience of mostly women aged 25–54, and turn your knowledge into action.
Why Pinterest is Different from Social Media
Unlike Instagram and Facebook, Pinterest is all about search. People come to Pinterest with the intention to find answers and ideas. They’re not just scrolling – they're actively looking for solutions and ways to take action. As a business, this is your chance to put your knowledge in front of people who are already searching for what you offer.
Why Now is the Time to Get Started
Right now, Pinterest in New Zealand is wide open. Very few Kiwi businesses are using Pinterest to its full potential. That means you have a rare chance to show up first, become the go-to expert in your space, and build a consistent flow of traffic to your offers, while the competition is still sleeping.
Even better? Pinterest content doesn’t disappear after 24 hours like it does on Instagram Stories or Instagram Reels. In fact, the average lifespan of a Pinterest pin is over 3 months, compared to just 24 to 48 hours for a reel or story. This means your content keeps working long after it’s posted, bringing new people to your business while you focus on what you do best. Pins work for months, even years, bringing new people to your business while you focus on what you do best. I have pins from when I first created the Nota Bene Pinterest account about 4 years ago that are still generating interest.
How Nota Bene Can Help You Make It Work
At Nota Bene, we help you make the most of this seriously underutilised platform, without adding to your to-do list. We'll:
Set up and optimise your profile so it speaks to the people you want to reach.
Design pins that stop the scroll and get clicks.
Manage your account so you’re always active.
Run Pinterest Ads to help you reach more of the right people.
Want to finally get seen by the people who need what you offer? Let’s chat. We’ll handle Pinterest, so you can keep doing the work you love.
For more information on the Pinterest services that we offer, visit the following pages.
Pinterest Management, alongside other Digital Marketing services
Free Ebook to get you up and running on Pinterest DIY style
Free Pinterest Revival Guide for existing Pinterest accounts