AI and automation in digital marketing… It’s getting a lot of gossip right now, and it’s changing how we work, post, and connect. It's changing everything.
But at Nota Bene, we’re not here to jump on the bandwagon just because it’s shiny and new. Even if we do REALLY like shiny things....
We’re testing, tweaking, and making sure every AI tool we consider actually does what it promises: make your life easier and your content more effective.
Here’s a behind-the-scenes look at how we’re approaching AI and automation, and what it could mean for your business.
We’re Testing (So You Don’t Have To)
New AI products are popping up constantly, and the landscape is changing faster than many can keep up with. But not all of them are built to last (or built for your brand).
So we’re doing the hard yards:
Testing tools that promise to speed up content creation
Exploring AI-based social scheduling and analytics
Checking out platforms that play nicely with what’s already working
We’re not just “dabbling” either. If a tool isn’t intuitive, doesn’t save real time, or doesn’t fit our high standards for your brand voice, it’s off the list.
When It’s Right for Clients
We’re all about making marketing easier and more authentic for our clients. So if you’re worried that using AI means having same-same, cookie-cutter posts that your competition is sharing as well, don’t be. It needs to sound like you, and it needs to understand you. And that takes work before you start smashing out content.
We’re only offering AI and automation to clients who want to use them, and only when we’re sure they’ll save you time without losing that personal touch.
Our promise:
✔️ AI and automation will never replace your voice; it’ll just give you more hours in the day.
✔️ Your personality, your tone, and your unique spin will always be front and centre.
What’s Next?
For us, AI isn’t about taking shortcuts, it’s about working smarter.
More time for strategy and working on your big ideas
Higher quality content
Less time spent on mundane, repetitive tasks
Helping you show up online without feeling like you’re constantly working
If you’re curious about how AI could work for your business and for your online presence, let’s have a chat. We’re always happy to share what we’re learning and what’s actually working for real people (not just what you're seeing on LinkedIn or TikTok).
Because the AI and marketing landscapes are changing FAST, and we’re here to make sure that the systems you take on, or the ones we use on your behalf - they have to work for you.
Let's Chat
Ready to look at smarter marketing?
Drop us a message, or book a time to chat on our website.
We’re here to make creating your online presence feel easier, without losing the “you-ness".