(And yes, even if you mostly work online)
Let’s talk about a platform that’s not as shiny as Instagram (or as misunderstood as Pinterest,) but still incredibly powerful for your visibility.
Google My Business (now technically called your Google Business Profile) is one of the most underrated (and free!) tools to help people find you exactly when they need you.
If you’ve been avoiding it because you “don’t have a physical location” or you’re not sure if it’s worth the effort, keep reading. It’s more relevant to your business than you might think.
Why it matters: Visibility where people are actually searching
You know how people Google “Pinterest coach NZ” or “copywriter for coaches”?
That’s where your Google Business Profile comes in.
When someone searches for services you offer, your GMB listing is what can show up, right there on the search results page, with your name, website, contact details, and reviews. No digging, no clicking through three social links. Just... there.
If you're not showing up? They're finding someone else who is.
It massively boosts your local SEO (yes, even for online businesses)
Even if your business is mostly online, Google still wants to understand where you're based so it can show you to the right people.
By setting up and optimising your listing with keywords, service areas, and categories, you’re more likely to land in the “local group", those top map results you see when searching for businesses near you.
And yes, that can be the difference between a new client booking with you or never finding you in the first place.
It builds trust, without you having to shout about yourself
Here’s the thing: people trust Google reviews.
Like really trust them.
When someone sees you’ve got positive reviews (bonus points if you reply to them!), they instantly feel more confident that you know your stuff. It's the kind of social proof that’s incredibly powerful, but easy to forget about when you’re deep in Instagram land.
So ask for reviews. Respond to them. And don’t be afraid to ask past clients for a few kind words. It matters.
You can show off key info that makes it easy to work with you
Your Google Business Profile isn’t just your address and phone number. You can include:
Your website
Business hours
Service list
What areas you cover
Photos (yep, even graphics or behind-the-scenes shots)
Updates or promotions
Booking links
It becomes a one-stop shop for potential clients to check you out, trust you, and take action. And you don’t even have to post on it constantly; it works in the background for you.
Bonus: It gives you actual data you can use
You’ll get insights like how many people searched for your service, how many clicked through to your site, and how many called or messaged from your listing.
This helps you see what’s working, and where to double down
Final word? Set it up. Or let us help.
Google My Business isn’t a “nice to have”; it’s part of being visible in a way that doesn’t rely on algorithms, trends, or you being online 24/7.
At Nota Bene, we help our clients set up and optimise their GMB listings as part of building a strong online presence across Pinterest, social media, and searches.
Because it’s all connected, and it all matters.
If you already have a page set up, update it. If you don't have one, set it up.
If you'd like to work with us to help you update and get set up, just get in touch.