If creating content feels like something you are constantly behind on, you’re not doing it wrong. You’re probably just doing it one post at a time.
Batching content is one of the simplest ways to make your digital marketing feel more manageable. It reduces decision fatigue, saves time, and gives you breathing room so content stops living rent free in your head. No one needs a free-loader in the brain!
At Nota Bene, batching is an integral part of how we work, both for our own marketing and for our clients. Not because it is trendy, but because it works.
Why content creation feels so draining
Most burnout around marketing comes from context switching. Writing a caption here, a blog there, pinning something last minute, trying to think creatively on demand.
Each time you sit down to create one piece of content, you have to:
Decide what to say
Decide how to say it
Decide where it goes
Decide when to post it
That mental load adds up fast, and it’s stressful.
Batching makes these decisions so much easier.
What batching actually means
Batching does not mean creating months of content in one exhausting session. It means grouping similar tasks together so your brain stays in the same mode.
For example:
Writing all your captions for the week in one sitting
Creating all your Pinterest titles and descriptions at once
Recording multiple short videos back to back
Writing one blog and then immediately repurposing it
You stay focused, move faster, and avoid starting from scratch every time.
How batching saves your sanity
1. Fewer decisions
When you batch, you make decisions once, not repeatedly. Your tone, message, and goals stay consistent across your content.
2. More consistency with less effort
Consistency becomes easier when content is ready in advance. You are not scrambling to post, because everything is already done or scheduled.
3. Better quality content
When you’re not rushed, your content improves. You think more clearly, write with more intention, and sound more like yourself.
4. Space to run your business
Batching gives you time back. Instead of constantly thinking about what to post, you can focus on clients, strategy, and growth.
How to start batching without overwhelm
Start small. You do not need a perfect system.
Try this:
Choose one type of post to create first, eg the posts that position you as the expert in your field, or posts that are aimed at connecting with your audience.
Set aside one focused block of time
Create content around that theme - copy and creative for each of them.
Schedule them
Next session, do another theme or post type. Maybe promotional posts.
Even batching one week ahead makes a difference.
At Nota Bene, we help clients batch content in a way that fits their capacity. That might mean batching Pinterest monthly, socials fortnightly, or blogs quarterly. There is no one right way. There is only what works for you, and it has to be something you will stick with, or there’s no point.
Batching is not about being rigid. It is about creating space. Space to think. Space to rest. Space to show up consistently without burning out.
If your marketing feels chaotic or constantly unfinished, batching might be the missing piece.
👉 If you want help creating a batching workflow or content system that actually sticks, book a Strategy Session with Nota Bene today.