Marketing your business consistently is tough. Even when you know it matters, life happens. Clients pile up, deadlines loom, personal commitments demand attention, and suddenly your marketing has slipped. You haven’t posted in weeks, your email plan is paused, and Pinterest is silent.
First, breathe. This is normal. Every business owner experiences it at some point. What matters is what you do next.
There Are Lots Of Reasons Why We Fall Off The Wagon When It Comes To Our Digital Marketing
Overwhelm. Too many ideas and not enough time.
Perfectionism. Waiting for the “perfect post” can stop you from posting anything at all.
Life interruptions. Illness, holidays, family events, or unexpected work demands.
Losing sight of the strategy. Marketing without a clear plan is easy to forget.
Recognising the reason is the first step toward getting back on track.
How To Get Back On Track
1. Start Small
You don’t need to post daily or revamp your entire content plan immediately. Pick one platform or one type of content and post consistently there for a week. Momentum grows quickly from small wins.
2. Repurpose What Already Works
Don’t start from scratch. Look at your top-performing blogs, posts, or emails and give them a fresh spin. A blog can become a carousel, a series of emails, or multiple social posts. Repurposing is not lazy - it’s smart marketing.
3. Review Your Strategy
If you’ve fallen off the wagon, it’s a sign your systems may need an update. Take a look at your marketing plan: is it realistic? Are there steps to make posting easier? Can you automate or schedule more?
4. Be Kind to Yourself
You are not failing because you missed a week or two. Marketing consistency is a marathon, not a sprint. Give yourself grace, and focus on what you can do today rather than dwelling on what you didn’t.
5. Ask for Help if Needed
Sometimes getting back on track is easier with guidance. Strategy sessions, content audits, or a short burst of support can give you clarity, structure, and confidence. At Nota Bene, we help service-based businesses create marketing systems that actually work in real life.
Falling off the marketing wagon happens to everyone. The key is recognising it, forgiving yourself, and taking small, actionable steps to get back on track. Momentum grows quickly once you start again, and the systems you build now will help prevent future lapses.
Remember: it’s not about doing more, it’s about doing the right things consistently.
👉 If you want help rebuilding your content plan or creating realistic marketing systems, book a Strategy Session with Nota Bene today.