Creating content consistently can feel overwhelming. You know you need to post on social media, send emails, and update your website, but where do you start? This is where content pillars come in.
Content pillars are the core themes that guide all of your marketing content. They help you stay focused, consistent, and strategic. When you know your pillars, every piece of content has a clear purpose.
At Nota Bene, we use five content pillars to structure our marketing:
Connection – Sharing client stories, testimonials, and behind-the-scenes insights.
Take Action – Encouraging followers to engage through downloads, bookings, or subscriptions.
Teach/Tools – Tips, how-tos, AI guidance, and Pinterest strategies.
Promotion – Highlighting services, packages, and why they matter.
AI & Automation – Training, practical tips, and workflow support.
Having these pillars makes content creation easier because you always know which type of post fits where. For example, if you want to teach something new, you know it belongs under Teach/Tools. If you want to share a client win, it belongs under Connection.
Benefits of Content Pillars
1. Clarity and Focus
Instead of guessing what to post each day, your pillars act as a roadmap. You can plan weeks or months in advance without feeling scattered.
2. Consistency Across Platforms
Content pillars make it easier to repurpose. A single blog post can be turned into a Pinterest pin, a LinkedIn post, and an Instagram carousel, all while staying consistent with your core themes.
3. Less Stress, More Strategy
No more staring at a blank page wondering what to say. You have a clear guide that ensures each post serves a purpose and supports your overall marketing goals.
4. Keeps Your Voice Strong
When your content is tied to pillars, you maintain a consistent tone and message, which builds trust and recognition with your audience.
How to Start Your Own Content Pillars
Start by identifying the main areas your audience needs help with or is interested in. Then, make sure each pillar aligns with your brand values and business goals. Keep it simple - three to five pillars are usually enough to guide your content without making it overwhelming.
For example, our pillars at Nota Bene guide everything we create, from blogs to Pinterest pins to social posts. They keep us focused, save time, and ensure every post has a purpose.
Content pillars are not just a planning tool - they are a shortcut to consistent, strategic, and manageable marketing. When you have them, content creation stops feeling like a chore and starts feeling like a system that works for you.
👉 If you want help setting up content pillars that make marketing easier and more consistent, book a Strategy Session with Nota Bene today.